CURRENT ISSUE


Acura Ads Attempt to Make Piston Blocks, Lug Nuts Sexy
Automaker launches an ambitious campaign at a time when luxury brands are wheezing under a lingering recession. » More


New DirecTV Ads Dish It Out
Campaign fires back at Dish Network with ads featuring Jeopardy! host Alex Trebek. » More


Employee Benefits
Suddenly, everyone is featuring their workers in their ads. Is it working? » More


Picture This: A Promotion for Lay's Chips on Flickr
Brand taps photo-sharing site for a new push asking consumers to document happiness. » More


To Keep Guests, Fast Food Loses the Fiberglass Decor
McDonald's, Burger King, and others, think it's time to get hip or risk losing market share. » More


Reebok Campaign Attempts To 'Reeconnect' With Fun
New global campaign promoting Easytone and ZigTech shoes looks backwards. » More


AARP's Marketing Chief Pardo: '50 Is the New 50'
Nonprofit organization uses the Oscars to launch a new campaign targeting boomers. » More


'09: A Good Year for Debt Consolidators, Cell Phones
You can tell a lot about what kind of year it was just by looking at who increased and decreased ad spending the most. » More


Why the New Caribou Coffee Logo Features Less Caribou
Fledgling coffee chain is attempting to bolster its appeal with a sweeping rebranding. » More


Why Dial's New Moisturizer Sounds Good Enough to Eat
Personal care brand attempts to spice up its body wash offerings with a new NutriSkin line. » More


Ad Sales Picture Improves for This Year’s Oscars
The three top spenders (Hyundai, Coca-Cola and JCPenney) are back in the limelight. » More


FEATURES & OPINION

Opinion: BMW Joins the No-Luck-With-Joy Club
The j-word represents a rare emotion tied to spiritual feelings. One thing it isn't is a branding message. » More


Toy Pitches Half-Baked?
With boys more interested in cooking than ever, why do toy brands still market almost exclusively to girls? » More


DEPARTMENTS

Other Moves
Companies, Agencies, Accounts, etc. » More


Calendar
Brandweek's Calender of Trade Events » More


Advertising Magazine - The Current Issue of Brandweek

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