ABOUT: Claudia Rose
De Beers details 'unprecedented' holiday ad blitz
New York--Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring value"... November 06, 2008 | National Jeweler Network
Men mute, women speechless in holiday diamond adNew York—Perhaps women really do prefer the strong, silent type—especially if he comes bearing diamonds. October 03, 2006 | National Jeweler Network
DPS holiday: Back to basics with 26 percent boostNew York—This holiday season, the Diamond Promotion Service (DPS) is hoping to strike a traditional chord with consumers, returning to that old diamond refrain, "forever." October 10, 2007 | National Jeweler Network
De Beers details 'unprecedented' holiday ad blitzNew York—Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring... November 06, 2008 | National Jeweler Network
DPS names 'Journey' design winnersLas Vegas—In less than a year, Journey Diamond Jewelry is off to an impressive start. Celebrating that success, the Diamond Promotion Service (DPS) announced the winners of the Journey Diamond... June 04, 2007 | National Jeweler Network
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