JA New York offers Survive '09 session
New York--Jewelers looking for tactics to get through a tough year can turn to a JA New York Winter Show educational session titled "Survive 2009/Thrive 2010," where representatives from The Nielsen...
De Beers details 'unprecedented' holiday ad blitz
New York—Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring...
De Beers details 'unprecedented' holiday ad blitz
New York--Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring value"...
DPS: Continue to stress enduring value of diamonds
New York--Emotion and enduring value are two messages retail jewelers need to stress to sell diamonds amid a difficult economy.
How can jewelers coax in more shoppers?
New York--After professional researchers spent three years visiting jewelry stores across the country and surveying consumers about their experiences, the conclusion was unavoidable: Americans simply...
Industry forecast 2009: Diamonds
New York--There is both good news and bad news for retailers looking to dazzle with diamonds in 2009.
Data-driven jewelers
For top jewelers, databases and inventory management systems have taken much of the guesswork out of the business of selling jewelry.
Even in tough economy, bridal still booming
Even in today's tough economy, couples are still buying diamond engagement rings. So how can jewelers take advantage of the recession-proof bridal business? Customers fall for innovation, jewelers...
Jewelers pleasantly surprised after Black Friday
New York--Braced for skimpy sales and slow traffic, jewelers nationwide who spoke to National Jeweler on Monday said they were both pleased and surprised with Black Friday and the weekend sales that...
De Beers to double holiday marketing spend
New York--De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new diamond...
JA offers free online business-building tips
New York—Jewelers of America (JA) has launched an online "Thriving in 2008" program in response to retail jewelers' concerns about current economic conditions.
De Beers to double holiday marketing spend
New York—De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new...
De Beers says operations staying outside U.S.
London—De Beers stands firm that it has no plans to launch full-scale operations in the United States, even though the London-based company's days of being locked out due to antitrust laws...