AGS Conclave attendees to 'pop a shot' for JFC
Toledo, Ohio--Fruchtman Marketing, a full-service marketing firm for independent retail jewelers and jewelry manufacturers across the country, will sponsor a "Pop-a-Shot" fundraising opportunity for...
Ellen Fruchtman
Ellen Fruchtman is founder and president of Fruchtman Marketing, a full-service agency and a member of the American Gem Society headquartered in Toledo, Ohio, representing U.S. independent jewelers,...
Ready for the holiday marketing race?
Marketing expert Ellen Fruchtman says to consider greeters, store scenting, free shipping and a host of other “little things” that add value to your brand.
Ready for the holiday marketing race?
The holiday season is the single busiest time in the jewelry retail business, and with that level of activity, many little things that add value to your brand can slip through the cracks. Marketing...
Are you ready for the holiday marketing race?
Chances are great that by now you have set up your media, creative and holiday events. But, have you paid attention to the details?
Marketing: Not just for holidays anymore
New York--Traditionally, many jewelers have saved up their advertising funds and their marketing ingenuity for a big pre-Christmas push.
Industry marketer Fruchtman wins ad award
Toledo, Ohio--Fruchtman Marketing, a full-service advertising agency that specializes in marketing for the fine-jewelry industry, has taken home a Silver Addy Award in the Advertising Club of Toledo's...
I'm Ellen Fruchtman and I've approved this message
By now, most of you are probably already sick of the political propaganda surrounding the upcoming elections. But, if your store resides in the key political battle states, get ready for a battle of...
Hyde Park, Rado win first-ever 'Best Of' awards
New York--National Jeweler has released the results of its first-ever "National Jeweler Best Of Awards," a monthly contest showcasing the finest in marketing and product design.
An 11-step program for jewelers in a rut
It's 2009, and it's time for a clean slate, starting with some serious strategic planning, projections and budgeting. Here is Fruchtman Marketing's 11-Step Program, which, if properly executed, can...