Shopping site targets Facebook users
Madison, N.J.—Bargain and price comparison Web site SecretPrices.com has created a "My Shopping" application that Facebook users can add to their profiles.
Jewelers make a date with social networking
New York--In an economy where marketing dollars are hard to come by, viral marketing--the kind that can spread a message far and wide by word of mouth--might be part of the cure for ailing retail...
America's Best Jewelers debuts social-networking
New York--In an ongoing effort to increase communication among retail jewelers, America's Best Jewelers announces the launch of the ABJ Network, a social-networking site and media application for...
The Eight-Figure Independents: Luxury on hold
The "new normal" for America's Eight-Figure Independent retail jewelers means casting a critical eye on expenses, inventory, vendors and, in some cases, learning to do without.
After tough holiday, jewelers down but not out
While no one expected luxury retailers to have a successful holiday season, the year in review was especially ugly for the jewelry industry: Holiday sales fell for 80 percent of retailers who...
Jewelry's future in innovative retail concepts
New York--Familiar themes--the need for innovative retailing and the growing importance of social networking--emerged Tuesday night when six industry experts gathered for a roundtable discussion on...
Hollywood ingenues draw young ladies to jewelry
New York--Rather than flipping through Vogue and Harper's Bazaar for style tips, fashion-loving teens and 20-somethings are more likely to mine celebrity gossip magazines each week to see where their...
New IDI program offers Israeli diamonds, anytime
Basel, Switzerland--A new strategic marketing program called "Together Works," designed to give jewelers round-the-clock access to Israeli diamonds, kicked off at the Israel Diamond Institute (IDI)'s...
Delamina's online ad tops 'Best Of' list
With its playful, provocative ads illustrating to women why they should buy jewelry for themselves, jewelry Web site Delamina has been chosen as the winner of National Jeweler's "Best Of" contest for...
Consumers expecting more from e-tailers
Cambridge, Mass.—Though they appear to be winning the battle for consumers' dollars, this is not the time for e-tailers to start slacking off when it comes to customer service, a new survey...
Survey: Traditional ads spark online product searches
Washington, D.C.—Online searches may be growing increasingly popular, but retailers who rely strictly on Internet advertising do so at their own peril, a new consumer survey finds.
IDI's Avidar to CIBJO Congress: Market aggressively
In an opening speech presented during the CIBJO 2009 Congress, IDI Managing Director Eli Avidar asked the global jewelry and diamond industries to "think out of the box" about marketing their products...
Study: E-tailers up perks to lure holiday shoppers
Washington—More than half of online retailers expect their holiday sales to increase at least 15 percent over last year, according to the 2008 eHoliday Study, conducted by Shopzilla for...
Internet drives demand for counterfeit watches
Basel--The United States is experiencing increased Internet demand for counterfeit watches, according to a report released here by IC-Agency, a digital luxury marketing company.
Survey: Black Friday, Cyber Monday crucial to holiday
Chicago—Chief marketing officers (CMOs) of leading U.S. retailers are estimating sales on Black Friday (Nov. 23) to account for 15.1 percent of their total 2007 holiday revenue, and sales on...
Retailers gearing up for strong Valentine's Day sales
Waltham, Mass.—Despite a weak economy, 46 percent of small-business owners anticipate strong holiday sales, up from 37 percent last year, a recent survey by Constant Contact shows.
Tiffany taps into social-networking scene
With a Facebook Fan Page, iconic jewelry company Tiffany and Co. has entered a new era in its 172-year history: the age of social networking.
GemAffair.com, Twitter host holiday sweepstakes
Clearwater, Fla.--GemAffair.com, an online purveyor of fine gemstone jewelry, is using social-networking media to build buzz--and generate good will.
'May is Gold Month' amps up Web presence
New York--The sixth annual "May is Gold Month" campaign--the industry-wide campaign intended to drive consumer demand for gold jewelry--will include a heavier online presence than ever, according to a...
NJN retail forum shows importance of Web presence
New York—Retail jewelers looking to better understand how to run a successful Web site got an earful from experts on Tuesday at the JA New York Summer Show.