Study: 58% of consumers unsure about spending
Paso Robles, Calif.--A recent study by the Jewelry Consumer Opinion Council (JCOC) shows that consumers still are hesitant to spend money on non-essentials in this uncertain economy.
JCOC: Consumer confidence up slightly in February
New York--The latest monthly poll from the Jewelry Consumer Opinion Council (JCOC) shows consumers' attitudes about the economy improved slightly in February, as did their penchant for buying jewelry.
JCOC: New year isn't renewing consumer confidence
New York--The latest data from the Jewelry Consumer Opinion Council (JCOC) shows that the start of the new year--and inauguration of a new president--did little to perk up consumer confidence in the...
JCOC: Consumers remain down on economy
New York--Consumers remain pessimistic on the state of the U.S. economy and few have plans to buy jewelry in the near future, according to the latest economic tracking data from the Jewelry Consumer...
Study: 17% see '09 as good time to buy jewelry
New York--Not surprisingly, consumers think the economic picture is bleak and aren't expecting it to improve in the coming year, the latest economic tracking data from the Jewelry Consumer Opinion...
AGTA, JCOC announce 'Consumer's Choice' picks
Paso Robles, Calif.--The American Gem Trade Association (AGTA) and MVI Marketing's Jewelry Consumer Opinion Council (JCOC) have announced the results of the first-ever "Consumer's Choice Honors," the...
Study: More young adults going without watches
Paso Robles, Calif.--A new study from MVI Marketing Ltd.'s Jewelry Consumer Opinion Council (JCOC) finds that while many young adults in the 18-24 age group do own a watch, many are instead using cell...
Report: Bad time to buy jewelry, consumers say
Paso Robles, Calif.--Nearly 40 percent of U.S. consumers believe now is a bad time to buy jewelry, compared with about 14 percent who thought so last year at this time, according to the latest...
Report: Bad time to buy jewelry, consumers say
Paso Robles, Calif.—Nearly 40 percent of U.S. consumers believe now is a bad time to buy jewelry, compared with about 14 percent who thought so last year at this time, according to the latest...
Study: Consumers satisfied with online jewelry buys
Paso Robles, Calif.--Just over one-third of Jewelry Consumer Opinion Council (JCOC) panel members purchased fine jewelry online this year, with more than half spending between $101-$500 on a single...
Study: Consumers satisfied with online jewelry buys
Paso Robles, Calif.—Just over one-third of Jewelry Consumer Opinion Council (JCOC) panel members purchased fine jewelry online this year, with more than half spending between $101-$500 on a...
Study: Jewelry No. 2 Father's Day Gift
Paso Robles, Calif.—One-third of consumers purchased a Father's Day gift this year, with many buying fine jewelry and watches, according to the latest study from the Jewelry Consumer Opinion...
Need consumers to pre-test jewelry designs?
Paso Robles, Calif.—MVI Marketing Ltd. (MVI), through its Jewelry Consumer Opinion Council (JCOC) division, has launched a Desktop Product Assessment Platform (DPAP) to make consumer research...
Should you stock tanzanite?
Paso Robles, Calif.—The Tanzanite Foundation is teaming up with the Jewelry Consumer Opinion Council (JCOC) to gauge consumer desire for the stones.
JCOC: Mother's Day purchases plummet
Paso Robles, Calif.—The Jewelry Consumer Opinion Council (JCOC) Weekly Jewelry Purchase Index showed a drop in consumer buying over the Mother's Day holiday, according to a release from MVI...
JCOC to launch new design tool
Paso Robles, Calif.—The Jewelry Consumer Opinion Council (JCOC) is launching a new, Web-based software program that will test jewelry designs and concepts with consumers before the pieces are...
Survey: Despite economy, jewelry shoppers ambivalent in '07
New York—As 2007 wore on, consumer confidence fell with the stock market and shoppers aren't expecting 2008 to be any better.
Study: Consumers indifferent to Burmese rubies
Paso Robles, Calif.—Consumers aren't highly aware of or concerned with current events surrounding Burmese rubies, despite negative publicity for their role in financing human-rights abuses...
Study: Jewelry, watch sales ho-hum for holiday
Paso Robles, Calif.—More than 147 million shoppers may have hit the stores on Black Friday weekend, but they weren't buying jewelry, according to a new study by the Jewelry Consumer Opinion...
Live from the Internet, it's JCOC.tv
Paso Robles, Calif.—JCOC.tv hit the Internet airwaves today, offering an online television channel and interactive network of jewelry, gem and watch enthusiasts.