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Study: Consumers satisfied with online jewelry buys
Paso Robles, Calif.—Just over one-third of Jewelry Consumer Opinion Council (JCOC) panel members purchased fine jewelry online this year, with more than half spending between $101-$500 on a...
September 26, 2008 | National Jeweler Network
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Study: Jewelry No. 2 Father's Day Gift
Paso Robles, Calif.—One-third of consumers purchased a Father's Day gift this year, with many buying fine jewelry and watches, according to the latest study from the Jewelry Consumer Opinion...
July 29, 2008 | National Jeweler Network
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Need consumers to pre-test jewelry designs?
Paso Robles, Calif.—MVI Marketing Ltd. (MVI), through its Jewelry Consumer Opinion Council (JCOC) division, has launched a Desktop Product Assessment Platform (DPAP) to make consumer research...
July 10, 2008 | National Jeweler Network
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Should you stock tanzanite?
Paso Robles, Calif.—The Tanzanite Foundation is teaming up with the Jewelry Consumer Opinion Council (JCOC) to gauge consumer desire for the stones.
May 16, 2008 | National Jeweler Network
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JCOC: Mother's Day purchases plummet
Paso Robles, Calif.—The Jewelry Consumer Opinion Council (JCOC) Weekly Jewelry Purchase Index showed a drop in consumer buying over the Mother's Day holiday, according to a release from MVI...
May 14, 2008 | National Jeweler Network
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JCOC to launch new design tool
Paso Robles, Calif.—The Jewelry Consumer Opinion Council (JCOC) is launching a new, Web-based software program that will test jewelry designs and concepts with consumers before the pieces are...
May 09, 2008 | National Jeweler Network
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Survey: Despite economy, jewelry shoppers ambivalent in '07
New York—As 2007 wore on, consumer confidence fell with the stock market and shoppers aren't expecting 2008 to be any better.
February 06, 2008 | National Jeweler Network
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Study: Consumers indifferent to Burmese rubies
Paso Robles, Calif.—Consumers aren't highly aware of or concerned with current events surrounding Burmese rubies, despite negative publicity for their role in financing human-rights abuses...
December 18, 2007 | National Jeweler Network
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Study: Jewelry, watch sales ho-hum for holiday
Paso Robles, Calif.—More than 147 million shoppers may have hit the stores on Black Friday weekend, but they weren't buying jewelry, according to a new study by the Jewelry Consumer Opinion...
December 12, 2007 | National Jeweler Network
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Live from the Internet, it's JCOC.tv
Paso Robles, Calif.—JCOC.tv hit the Internet airwaves today, offering an online television channel and interactive network of jewelry, gem and watch enthusiasts.
August 01, 2007 | National Jeweler Network
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Survey: Yellow gold most popular Mother's Day jewelry
Paso Robles, Calif.—Of those who purchased jewelry as a Mother's Day gift this year, one-third selected yellow-gold items, according to the Jewelry Consumer Opinion Council (JCOC).
June 19, 2007 | National Jeweler Network
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Survey: 10 percent to buy fine jewelry for Father's Day
Paso Robles, Calif.—Nearly half of consumers plan to purchase a Father's Day gift this year, but just 10 percent will choose fine jewelry, according to the Jewelry Consumer Opinion Council's...
June 13, 2007 | National Jeweler Network
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Study: Female self-purchases still strong
Paso Robles, Calif.—Women continue to buy jewelry for themselves, but they often do so at places other than traditional jewelry stores, a new study finds.
May 25, 2007 | National Jeweler Network
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JCOC: 16 percent plan to give jewelry for Mother's Day
Paso Robles, Calif.—Among consumers who know what they plan to buy for Mother's Day, 16 percent intend to give jewelry, with earrings, necklaces and fashion rings topping the list of styles,...
April 17, 2007 | National Jeweler Network
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JCOC: Most Valentine's Day shopping already done
Paso Robles, Calif.—Of those giving Valentine's Day gifts, 70 percent purchase them between Jan. 16 and Feb. 5, a new study by the Jewelry Consumer Opinion Council (JCOC) finds.
February 09, 2007 | National Jeweler Network
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JCOC publishes 2006 Year-in-Review
Paso Robles, Calif.—Successful jewelers in 2007 will focus on everyday sales beyond birthdays and anniversaries, commit to ethical sourcing and use the Internet to reach consumers.
January 31, 2007 | National Jeweler Network
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Study: 'Blood Diamond' has minor effect on holiday sales
Paso Robles, Calif.—Two percent of "Blood Diamond" viewers did not buy jewelry this holiday season because of the film, according to a post-holiday study conducted by the Jewelry Consumer...
January 11, 2007 | National Jeweler Network
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'Blood Diamond' has minor impact on holiday shoppers, survey says
Paso Robles, Calif.—Of those consumers who saw Blood Diamond, nearly 60 percent say the movie did not affect their opinion of the diamond industry, a new study finds.
December 12, 2006 | National Jeweler Network
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Survey: Impulse buys heat up jewelry sales over Thanksgiving
Paso Robles, Calif.—"Happy holidays to me" was a common refrain among Black Friday weekend shoppers, many of whom made "spontaneous and unexpected" jewelry purchases for themselves and for...
December 08, 2006 | National Jeweler Network
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Study: Diamond self-purchases outrank gifts
Paso Robles, Calif.—With diamond right-hand rings leading the charge, 68 percent of those surveyed in a new Jewelry Consumer Opinion Council (JCOC) study said they've bought diamonds for...
November 13, 2006 | National Jeweler Network
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