ABOUT: Longines Watch Co. Ltd.
Antiquorum auction nets nearly $9.9 million
New York—Antiquorum's first auction of the fall season has brought in a total of $9,892,812 for the sale of Important Collectors' Wristwatches, Pocket Watches and Clocks. October 17, 2008 | National Jeweler Network
Longines teams with tennis pro Andre AgassiWeehawken, N.J.—Longines has teamed up with The Andre Agassi Charitable Foundation to create a scholarship promoting higher education. August 26, 2008 | National Jeweler Network
New Longines Master Collection Retrograde in rose goldAn enhanced model of the Longines Master Collection Retrograde, the timepiece that honors the brands 175th anniversary, was launched this year, Watch Luxus reported. The flagship timepiece offers... May 20, 2008 | National Jeweler Network
Longines names Stefanie Graf new ambassadorSaint Imier, Switzerland--Longines must have a sweet spot for tennis champions. November 20, 2008 | National Jeweler Network
Antiquorum auction nets nearly $9.9 millionNew York--Antiquorum's first auction of the fall season has brought in a total of $9,892,812 for the sale of Important Collectors' Wristwatches, Pocket Watches and Clocks. October 17, 2008 | National Jeweler Network
Wristwatches with big faces are trendyAccording to Germany's Jewellery and Watch Organisation, several watch styles have become increasingly popular this season. Timepieces up to 5.5 centimeters in diameter made the long list of notable... December 20, 2007 | National Jeweler Network
Einstein's watch on block at AntiquorumNew York—A timepiece owned by Albert Einstein will be on the block at Antiquorum's upcoming fall auction in New York City. September 10, 2008 | National Jeweler Network
Longines names Agassi new ambassadorWeehawken, N.J.—Longines has appointed tennis icon Andre Agassi as its new worldwide "ambassador of elegance" as the Swiss brand celebrates its 175th birthday. September 07, 2007 | National Jeweler Network
Survey: IWC is top luxury watchNew York—Consumers polled for the Luxury Institute's 2007 Luxury Brand Status Index rated IWC watches the highest among luxury watch brands. February 14, 2007 | National Jeweler Network
Marketing: Not just for holidays anymoreNew York--Traditionally, many jewelers have saved up their advertising funds and their marketing ingenuity for a big pre-Christmas push. October 20, 2008 | National Jeweler Network
Tough time for watch salesNew York--Watch sales are suffering at the hands of the economic slump like the rest of the luxury market, but more modestly priced and classic timepieces are poised to hold their own better than... May 06, 2009 | National Jeweler Network
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