Study: Luxury consumers to save tax rebates
Stevens, Pa.—Luxury retailers might be disappointed when tax rebate checks arrive, as only 11 percent of affluent consumers plan to spend them on a shopping spree, a new Unity Marketing survey...
Unity Marketing sees bright spots for luxury
Stevens, Pa.—Despite a poor economic outlook for 2008, research from market research firm Unity Marketing says luxury retailers can benefit from several bright spots in the year ahead.
Survey: Luxury consumer confidence reaches historic lows
Stevens, Pa.—Luxury consumers' spending has fallen to its lowest level in more than two years, and luxury consumer confidence has reached historic lows, according to a new survey conducted by...
Danziger to talk online luxury on CNN
Stevens, Pa.—Luxury marketing expert Pam Danziger, president of Unity Marketing, is scheduled to appear on CNN's "In the Money" show this weekend to talk about the latest trends in Internet...
Loyalty programs double 'Young Affluent' spending
Stevens, Pa.—Luxury consumers under 40 who belong to loyalty programs spend twice as much on luxury goods as non-members in the same age group, according to Unity Marketing.
Luxury consumers' confidence up in 1Q
Stevens, Pa.—Luxury consumers' confidence rose two points to reach 100.2 in the first quarter of 2007, up from its lowest level at the close of the fourth quarter in 2006, according to Unity...
Danziger to address Global Luxury Forum on young affluents
Stevens, Pa.—Luxury marketing expert Pam Danziger will offer a presentation on the needs and desires of young, affluent consumers at the Global Luxury Forum in London next month.
Make a shop that 'pops,' says luxury marketer
New York—Successful retailers focus on how they sell in addition to what they sell, according to luxury marketing expert Pam Danziger.
Marketing expert Danziger to present new shopping-experiences book
New York—Pam Danziger, founder and president of Unity Marketing, will give a special preview presentation of her new book, Shopping: Why We Love It and How Retailers Can Create the Ultimate...
'Green' consumer growing beyond Birkenstocks
Stevens, Pa.—Today's luxury consumer is growing ever more eco-conscious, making it necessary for retailers to have a plan for going green.
Luxury sector feeling sting of slow economy
Stevens, Pa.—Luxury-consumer confidence hit an all-time low in the fourth quarter of 2007, according to Unity Marketing's Luxury Consumption Index.
Report: 'Young Affluents' poised to grow luxury market
Stevens, Pa.—The Baby Boomer generation—which has led the rise of global luxury markets—is passing the torch to "Young Affluent" consumers, ages 40 and younger, who appear to have...
Unity Marketing calls for trend-study sponsors
Stevens, Pa.—Unity Marketing has begun looking for sponsors of a planned study on the latest trends in jewelry and watches.
Survey: 94 percent of ultra-affluent shop online
New York—High-net-worth consumers like shopping online because of the convenience and wealth of information available, a recent survey shows.
Survey: Affluent shopping less, more strategically
Stevens, Pa.—The majority of affluent Americans are changing their shopping habits in light of the recent turmoil on Wall Street, according to a new study by Stevens, Pa.-based Unity Marketing.
Report: Luxury-consumer confidence slumps
Stevens, Pa.—Luxury-consumer confidence decreased to its lowest level in 2006 at the close of the fourth quarter, according to Unity Marketing's Luxury Consumption Index.
Study: Under-40 consumers spend more on luxury
Stevens, Pa.—Generation X consumers spent 6.3 percent more on luxury goods in 2005 compared with affluent Baby Boomers, says a new research study by Unity Marketing.
Retail hit hard in January
New York—U.S. chain stores reported their slowest January since 1970, with same-store sales increasing just 0.5 percent compared with the same period last year, according to the latest study by...
Survey: 94 percent of ultra-affluent shop online
New York--High-net-worth consumers like shopping online because of the convenience and wealth of information available, a recent survey shows.
Jewelers, manufacturers needed for marketing study
Stevens, Pa.—Unity Marketing is planning a new in-depth study of consumers' latest jewelry-buying habits, and the company is looking to the industry to lend a hand.