ABOUT: Sally Morrison
De Beers cuts U.S. marketing budget
New York—De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT. January 25, 2008 | National Jeweler Network
De Beers cuts marketing spend, hones in on menNew York—A continued, all-out promotion of the diamond industry by De Beers might not be forever, if the recent slashing of its U.S. marketing budget is any indication of where the company is... March 20, 2008 | National Jeweler Network
Simmons' DEF PSA to air on MondayNew York—A new public service announcement (PSA) will begin airing nationwide on Monday in an effort to draw more attention to—and raise more money for—music mogul and jeweler... June 20, 2008 | National Jeweler Network
A-list celebs to raise money for Southern AfricaLos Angeles, Calif.—The Diamond Information Center (DIC) is encouraging female celebrities to wear diamonds proudly on the red carpet this season with the "Raise Your Right Hand Ring for... January 12, 2007 | National Jeweler Network
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