Sterling silver campaign steps out
New York--Just in time to target the rising number of style-conscious "recessionistas," the Silver Institute is rolling out a marketing campaign to promote silver jewelry as a fashionable and...
Silver industry to launch consumer-marketing push
Washington, D.C.—The Silver Institute has announced plans for a marketing initiative to increase awareness and encourage consumer purchases of sterling silver jewelry.
Report: Silver jewelry production on rise
Washington—The United States joins Germany, India, Italy and Mexico as the top silver jewelry-consuming countries in 2005, fueling an increase in production over the last decade, according to...
Investors propel silver price, demand in '08
New York--Robust investor demand and solid industrial off-take catapulted silver's price in 2008, with last year's average of $14.99 per ounce eclipsed only once before in the metal's history,...
Silver's back and so is its marketing apparatus
New York--For 2009, silver is set to shine--and while the comparatively high prices of gold and platinum have given it a boost, the white metal's heat goes beyond dollars.
Precious-metals marketers take latest ads online
New York--The Platinum Guild International (PGI) has a strong grasp of why consumers should choose platinum, and for years, PGI has proclaimed those reasons in its advertising campaigns.
Silver Marketing Initiative expands reach
New York--The recently launched Silver Marketing Initiative (SMI) is expanding its outreach to the jewelry industry.