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AGS Labs uses videos, podcasts to educate consumers

January 09, 2007

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Las Vegas—The American Gem Society (AGS) Laboratories has announced the next phase in its public relations campaign to provide consumers with helpful information in making diamond purchases.

The campaign will feature increased frequency of video news releases as well as audio releases in the form of podcasts.

"Building on the 2006 video news releases, 'So Many Cuts, So Little Time,' and ''Tis the Season to Be Taken,' both of which explained the many choices in cut consumers now have, we will continue to provide valuable, unbiased, in-depth information to consumers in the form of both video and audio news releases," AGS Laboratory Executive Director Peter Yantzer said in a statement.

The video series will continue to expand with a news release titled "Brilliant Buyers," which is designed to credit men for making diamond purchases. Through the video, the AGS says it will debunk myths and fallacies related to diamond purchases, starting with an explanation of cut and its effect on light performance. The video will be targeted at a comprehensive list of media outlets, including magazines, newspapers, television and radio networks, as well as numerous Web sites, databases and online services.

The monthly podcast initiative features topics and stories provided by AGS Laboratories that are timely, relevant and packed with consumer information. The initiative includes "Diamond Buying Resolutions," which launched this month, and "Taking the Fright Out of Diamond Buying" in October. Podcasts will be distributed over a national news line, reaching 3,600 Web sites and more than 4,000 media outlets, and are available for download at AGSLab.com.
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