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ExpoTV captures consumer insight on video

March 18, 2009

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Washington--In an effort to gain greater consumer insight, the National Retail Federation (NRF) and Shop.org are partnering with ExpoTV to produce a series of quarterly videos in which real people share their opinions and behaviors regarding the purchases they make.

ExpoTV is the first video-based community specifically created for consumers to share their thoughts about the products they buy and the brands they are passionate about. The company's Web site, Expotv.com, features a catalog of nearly 300,000 video product reviews.

In addition, as the company is doing with the NRF and Shop.org, ExpoTV provides marketers with a way to harness the power of user-generated video. In each of the quarterly videos produced in partnership with the NRF and Shop.org, ExpoTV will compile feedback on specific issues and products to give retailers a better understanding of today's shoppers.

"Listening to what customers are saying allows retailers to make faster, more educated decisions about merchandise, marketing and shoppers' experiences," NRF President and Chief Executive Officer Tracy Mullin said in a media release. "NRF's partnership with ExpoTV will provide the retail community with a firsthand look at what's behind the decisions made by American shoppers."

Videos such as a recent Shop.org piece asking which online offers resonated with shoppers this past holiday season will be available for viewing and download on Shop.org as well as on the NRF's Web site, NRF.com.
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