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CyberMonday.com expands deal-finding features

November 20, 2008

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Washington--Shop.org has redesigned its shopping Web site, www.CyberMonday.com, with new features to help consumers find the best holiday deals.

More than 600 retailers selling millions of products have come together on the site to feature hundreds of promotions that allow shoppers to stretch their gift budget this holiday shopping season.

Retailers on the site include BarnesandNoble.com, BestBuy.com, eToys.com, Overstock.com and Zappos.com.

The site's new features include:

--A robust comparison-shopping engine that crawls each CyberMonday.com merchant to find the best deals on specific products. The search engine allows shoppers to search across 20 million products and offers from hundreds of online retailers by category, brand, price and color to narrow down a huge selection of merchandise.

--Shoppers can enter their e-mail address on the site to be sent a sneak peek of some of the best deals before they are announced.

--A "Deal of the Hour" promotion featuring a different sale or promotion from a participating retailer every 60 minutes.

--A new shopping category featuring "green" products.

--The top five online deals in a special section on the home page.

--Dedicated pages highlighting retailers with free shipping offers and gift cards.

Further, last holiday season, CyberMonday.com was visited by more than 1.5 million people--three times the previous year--according to Mall Networks, which powers the site. In anticipation of even stronger shopper interest, Mall Networks has increased capacity for the site again this year.

CyberMonday.com launched in November 2006 as a one-stop shop for consumers looking for the best online holiday promotions.

Earlier this year, CyberMonday.com received Nucleus Research's 2008 Technology ROI Award, which recognizes companies whose skillful deployment of IT solutions has produced a positive, bottom-line financial return on investment. In 2007, the site received two Standard of Excellence WebAwards from the Web Marketing Association.

All of Shop.org's proceeds from CyberMonday.com benefit the Ray M. Greenly Scholarship Fund in memory of former Shop.org Vice President Ray Greenly. To date, more than $400,000 has been raised for the scholarship fund, which helps students pursuing careers in e-commerce.

Shop.org, a division of the National Retail Federation, is a leading membership community for digital retail. Founded in 1996, Shop.org's 700 members include the 10 largest U.S. retailers and more than 60 percent of Internet Retailer's Top 100 E-Retailers. Shop.org programs and activities include benchmarking research, events and networking communities.
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Culture and Lifestyle | Holidays | Shopping

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