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AGTA, MVI add 'Consumer's Choice' to Spectrum Awards

October 31, 2008

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Dallas—The American Gem Trade Association (AGTA), together with MVI Marketing, is introducing a new awards division to the AGTA Spectrum Awards: Consumer's Choice Honors.

MVI's Jewelry Consumer Opinion Council (JCOC), an online consumer research platform with more than 100,000 panel members, is sponsoring the category.

The JCOC has created and deployed a consumer market research study to select the winning choices for the honors. All jewelry design participants in the AGTA Spectrum Awards have been automatically entered into the Consumer's Choice Honors, and the study will go to a sub-section of the JCOC panel.

"I am sure we will have results from over 2,000 panelists shortly," MVI and JCOC President Liz Chatelain said in a media release. "Consumers love looking at new jewelry styles and will readily share their opinion."

One winning style, selected by JCOC consumer panel members, will be identified in the five categories of the traditional AGTA Spectrum Awards: Bridal, Business/Daywear, Classical, Eveningwear and Men's Wear.

Winners will be honored at the AGTA GemFair Tucson in February 2009 during the AGTA Spectrum Awards Dinner Dance.

For more information about the AGTA Spectrum Awards, visit AGTA's Web site, AGTA.org/awards.

To learn more about the JCOC and MVI Marketing, visit MVI's Web site, MVIMarketing.com.
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