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AGTA Spectrum Awards adds Consumer's Choice Honors

August 21, 2008

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Dallas—The American Gem Trade Association (AGTA), in conjunction with MVI Marketing, is introducing the Consumer's Choice Honors to its 2009 AGTA Spectrum Awards.

AGTA will automatically enter all participants in the AGTA Spectrum Awards into the Consumer's Choice Honors, which are sponsored by MVI's Jewelry Consumer Opinion Council (JCOC). There will be no additional entry fee for these new honors.

AGTA will forward to MVI all the details of each entry, along with quality digital photography for Internet display. The JCOC will then create, develop and deploy a consumer market-research study that will be focused on selecting winning choices for the Consumer's Choice Honors awards.

One consumer-selected winning style will be identified in the same five categories of the traditional AGTA Spectrum Awards: Bridal, Business/Day Wear, Classical, Evening Wear and Men's Wear.

The JCOC will make a presentation to the five winning designers at the AGTA GemFair Tucson in February 2009 during the AGTA Spectrum Awards Dinner Dance.

"The consumer is the most important voice in the jewelry industry," MVI President Liz Chatelain said in a media release issued on Wednesday. "Our JCOC panel will love to vote on their favorite jewelry designs, and we are looking forward to honoring talented jewelry designers on behalf of our panelists."

For more details about the AGTA Spectrum Awards, visit AGTA.org, or contact Adam Graham at (214) 742-4367 ext. 18 or adam@agta.org.

For more information about MVI and the JCOC, visit MVIMarketing.com, or contact Marty Hurwitz at (805) 239-2994 ext. 101 or mhurwitz@mvimarketing.com.
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