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Jewelers of America redesigns Web site

New section directs consumers to JA-member stores

November 12, 2009

New York--Jewelers of America (JA) has launched a redesigned version of its Web site, Jewelers.org, which now offers new and improved features to better address industry and member needs.

Completed after an 11-month planning and development process, JA's Web site is designed to be the resource for the professional jewelry industry and its consumers. As a result, the Web site removes the separate (and hidden) Members-Only section of its former structure. Now, members and non-members can easily view all benefits and services JA has to offer; however, member-exclusive content, such as Responsible Gold guidance, can only be accessed by members who log-in.

The new Web site navigation is organized according to JA's primary target audiences: Retail Jewelers, Suppliers and Consumers. It also integrates the Jewelry Information Center (JIC), which recently merged with JA, by featuring JIC marketing benefits and information on its events, such as the GEM Awards and Fine Jewelry Luncheon. Supplier members, formerly of the JIC, will now access JIC media opportunities at Jewelers.org.

Additional new features of the Web site include:
  • Marketing resources: A new PR and Marketing Center features the JIC's free, high-quality marketing templates, press release templates and a publicity guide.
  • Access to education: A new Education Resource Library features free sales training articles.
  • Government and industry affairs updates: JA's unparalleled legislative and responsible business practice guidance is easier to access. Plus, a new Legislative Action Center allows members to easily contact their elected officials on issues that affect their bottom line.
  • Modernized account features: Members can now renew their membership online.
The new Consumer section directs consumers to JA-member stores through an improved "Find a JA Jeweler" search, and to the JIC's Web site, JIC.org.
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