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Blue Nile, Bidz remain top jewelry e-tailers

June 29, 2009

Chicago--Blue Nile and Bidz.com are once again the largest online jewelry retailers, Internet Retailer's latest Top 500 Guide shows.

According to the list, provided to National Jeweler by Chicago-based Internet Retailer magazine, Blue Nile raked in $295.3 million in sales in 2008, ranking 56th on Internet Retailer's Top 500 list.

The second highest-ranking seller in the jewelry category was Bidz.com, which placed 71st with $207.4 million in online sales in 2008, according to the list.

Other jewelry retailers ranking in the Top 500 include: Fossil Inc., Ice.com Inc., QVC Inc., Ross-Simons Inc., Jewelry Television, Limoges Jewelry (MBM Co. Inc.), Palm Beach Jewelry and a luxury watch Web site called TheWatchery.com.

Falling out of the Top 500 were the now-defunct Fortunoff and eLuxury.com Inc., which has closed its e-commerce operation but plans to re-open as an editorial destination, according to its Web site.

While it still cracked the Top 500, Ice.com, at No. 166, experienced a 16.1 percent decline in online sales between 2007 and 2008, with sales falling from $83.4 million to $70 million, according to Internet Retailer.

Struggling multi-channel retailer ShopNBC also saw its online sales slide, falling 27.7 percent, from $250.2 million to $180.8 million.

Jewelry Web sites gaining ground in 2008 included Zale, at No. 185, which recorded a 36.6 percent increase in online sales between 2007 and 2008, and luxury watch e-tailer TheWatchery.com, which recorded a 57.4 percent increase in sales.

Cedarhurst, N.Y.-based TheWatchery.com ranks No. 278 on the Top 500 list, with $30.5 million in sales in 2008 and an average ticket of $1,200.

According to the list, Amazon.com ranked as the No. 1 e-tailer again, with $19.2 billion in sales, more than double the sales of second-place finisher Staples Inc.

The office supply giant recorded $7.7 billion in online sales in 2008, followed by Dell Inc. with $4.8 billion, the list shows.

Office Depot ($4.8 billion) and Apple Inc. ($3.6 billion) round out the top five.
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