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IDEX Online, GemStoneKing launch eBay sales channel

May 27, 2009

New York--IDEX Online is partnering with GemStoneKing, one of the largest fine-jewelry retailers on eBay, to launch a joint direct-diamond-sales channel on eBay.

According to a release from IDEX Online, the new e-commerce platform will integrate IDEX Online's diamond-trading systems with the e-commerce systems of GemStoneKing and eBay, making IDEX Online's listing of certified diamonds available for retail consumers on eBay.

All IDEX Online diamond suppliers are eligible to participate in the eBay channel.

IDEX Online Chief Executive Officer Abraham Stern said the new channel is an extension of the company's Guaranteed Diamond Transactions platform and will "turbo-charge" its suppliers into the forefront of e-commerce.

"Think of this as a '30 seconds from polishing your diamond to showcasing it mounted on pieces of fine jewelry on the world's largest e-commerce platform at no effort to you' service. There is no doubt that our suppliers will make the most of this opportunity by supplying the highest-quality listings possible," Stern said in the release.

According to the release, the new system automatically screens IDEX Online's entire inventory of more than 35,000 certified diamonds valued at more than $3 billion to identify and offer stones meeting the specific desires of eBay buyers.

Dinesh Lathi, vice president of the seller experience at eBay, said, "We are pleased to work with IDEX Online and GemStoneKing to bring even greater efficiency and transparency to the diamond marketplace while significantly increasing the selection of diamonds available on eBay."

IDEX Online personnel will be available at Booth #L47 at the JCK Las Vegas Show to answer questions about this new service. Stern and GemStoneKing Chairman Nir Hollander also will be available for pre-scheduled briefings during the show.
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