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Famous egg-maker ventures into gemstones

By Michelle Graff
December 21, 2007

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London—Fabergé will crack open a whole new line of business in the near future.

The company, owned by Pallinghurst Resources and famous for its ornate eggs, has plans to market top-quality emeralds, rubies and sapphires, Fabergé Legal Director Kevin Mutch confirmed to National Jeweler on Friday.

Pallinghurst hopes the famous Fabergé name will add value to the gemstones, with each stone laser-engraved to ensure authenticity.

Fabergé will offer both rough and polished stones and plans to emulate De Beers' mine-to-market approach. The company also has plans to extend the Fabergé name into the luxury-goods sector.

Pallinghurst, a Russian diamond-mining company that is also seeking to acquire gemstone mines, purchased Fabergé from personal-care products company Unilever in January 2007, with the goal of revitalizing the 165-year-old brand.

Fabergé traces its roots back to Gustav Faberge, who opened a jewelry shop, called Fabergé, in St. Petersburg, Russia's, famous Bolshaia Morskaia district in 1842.

Fabergé added the accent over the "e" to make the name appear more French because of the Russian nobility's strong admiration for French culture at that time.
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