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HBO bites into fashion with 'True Blood' jewelry

Designer Udi Behr uses sterling silver, leather and rubies to give collection a seductive undertone

By Stacy Straczynski
September 18, 2009
A piece from Udi Behr's "True Blood" jewelry collection, designed in collaboration with HBO and inspired by the TV network's series of the same name.

HBO is giving vampire enthusiasts something to sink their teeth into. The network today launched its new "True Blood" jewelry line, designed in collaboration with designer Udi Behr.

Behr designed the collection of rings, necklaces and earrings using the TV show's themes as inspiration. The pieces, which incorporate sterling silver, stainless chain, leather and rubies, target fans of the show and its gothic aesthetic. Several items include fang-like clasp closures, and prices ranges from $59 to $1,295.

"I had a lot of fun with [the collection]. I didn't just want to make another vampire jewelry line, and that was challenging because I wanted to really go beyond that," said Behr. "I looked to the spirit of the show. The show is very sexy and seductive, and it talks about eternity. I tried to capture that in what I [designed]."

Behr's Love, Peace, and Hope collections previously won him Luxury Magazine's title of Designer of the Year, and his pieces have been worn by celebrities Elton John and Sharon Stone, helping him to catch HBO's eye.

"We're very pleased to be working with Udi Behr", said James Costos, vice president of Licensing and Retail at HBO, in a statement. "His designs are unique in the marketplace, and this jewelry collection really captures the essence of the series."

HBO's True Blood Sunday night TV series, which is based on the Sookie Stackhouse novels by Charlaine Harris, recently ranked No. 8 on Nielsen's Top 10 cable TV Ranking Chart for the week of Aug 24-30, 2009, with 5.1 million viewers. Nielsen is the parent company of National Jeweler.
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