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Settlement reached in JTV labradorite case

October 23, 2008

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Knoxville, Tenn.--Jewelry Television (JTV) has reached a settlement with consumers who sued the on-air jewelry retailer claiming it sold treated gemstones without full disclosure.

In a lawsuit filed earlier this year called Hurd versus America's Collectibles Network Inc. (which does business as Jewelry Television), plaintiffs alleged that red and green andesine-labradorite gemstone advertised by JTV as natural were actually color-enhanced.

According to a joint statement by the two parties in the case, which was released on Wednesday on the Web site AndesineClassAction.com, JTV continues to deny any wrongdoing in the case and asserts that "representations it made about the gemstones were properly based on industry literature, representations and information from its suppliers, and gemstone laboratory reports from national accredited laboratories."

However, JTV determined that settling the case rather than paying the legal expenses involved in continuing it was in the best interest of the company and "would allow JTV to move forward with its continued commitment to its customers," the online statement reads.

Though specifics about the settlement were not disclosed, it does afford the consumers who are part of the class action to submit claims for cash refunds and JTV store credits. The settlement Web site will be updated regularly with additional information.

In addition, according to the online statement, the settlement provides for disclosures, consumer education and training for JTV employees to ensure that future marketing of andesine-labradorite complies with all relevant rules and regulations.

JTV did not immediately return requests for comment.
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