LID launches Web site for retailers

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LID launches Web site for retailers

November 28, 2007

New York—LID Ltd. has launched a new Web site that is part of the company's continuing effort to re-brand Diavante diamond jewelry.

The site, Diavante.com, will offer retail jewelers who register the ability to order from both the Diavante collections and the entire LID inventory.

The password-protected site will also give retailers access to new product releases, marketing initiatives and special incentive offers.

"When we launched the new Diavante brand marketing program this past June, the company believed that state-of-the-art technology had to play a vital role in our planning. Our retail partners deserve the finest in customer service from LID, and here is a prime example of how we deliver upon this commitment," LID National Sales Manager Bob Nachman said in a media release.

Earlier this year, the company launched a new national marketing campaign called "The Diamonds of Diavante...Magical!" to support participating independent jewelers. Consumer advertising is scheduled to run in top fashion magazine through the winter.

LID, a Diamond Trading Co. sightholder, has been operating under Chapter 11 bankruptcy protection since March.

In August, the company announced that it had come to a long-term agreement with its lender banks that would allow the company to accelerate its growth plans.

The New York-based LID Group has principal offices in Hong Kong, India, Israel and Japan.

The company markets designer diamond jewelry under the Diavante brand with its trademarked Princessa and Part Heart diamonds.

Editor's note: For earlier developments in this story, see LID, lenders sign long-term agreement.

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