Diamonds

Save E-mail Print Most Popular RSS Reprints

'Blood Diamond' has minor impact on holiday shoppers, survey says

December 12, 2006

Similar Stories | Topics

Paso Robles, Calif.—Of those consumers who saw Blood Diamond, nearly 60 percent say the movie did not affect their opinion of the diamond industry, a new study finds.

The study, conducted by the Jewelry Consumer Opinion Council following opening weekend of the film, finds that 64 percent of those who saw the movie understand that the diamond industry has safeguards in place to prevent the sale of conflict diamonds.

Two-thirds of those who saw the movie believe it will not impact their willingness to purchase diamond jewelry, and three-quarters of those who saw the film say it will not affect their holiday diamond-jewelry purchasing plans.

Of the 2,900 JCOC members surveyed, 11 percent saw the film in its opening weekend. Of those, 50 percent considered it very good and 31 percent believe that it could win an Academy Award.

More than two-thirds of those who watched were impressed with Leonardo DiCaprio's performance.

Editor's note: For a review of Blood Diamond, visit 10X, the National Jeweler Network blog.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

Diamonds

Industry calling for swift action on Zimbabwe

Jewelers of America is calling on the Kimberley Process to fully and quickly implement a work plan to address the serious concerns surrounding Zimbabwe's non-compliance with the Kimberley Process Certification Scheme, the system designed to keep conflict diamonds out of the international trade, and the reported human rights abuses in the Marange diamond fields. Read More

Sotheby's reports record-breaking sales in Geneva
Diamond symposium focuses on 'new normal'
More Diamonds

More Like This

Study: 58% of consumers unsure about spending
April 07, 2009 | National Jeweler Network
JCOC: Consumer confidence up slightly in February
March 05, 2009 | National Jeweler Network
JCOC: New year isn't renewing consumer confidence
February 11, 2009 | National Jeweler Network
JCOC: Consumers remain down on economy
January 09, 2009 | National Jeweler Network
Study: 17% see '09 as good time to buy jewelry
December 23, 2008 | National Jeweler Network

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement