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House of Taylor launches branded diamond collection

December 08, 2006

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West Hollywood, Calif.—House of Taylor Jewelry, the international jewelry company whose principal shareholders include Dame Elizabeth Taylor and model and entrepreneur Kathy Ireland, has announced that the company is expanding its current offerings with the new House of Taylor Diamonds Collection.

As part of the new initiative, the company is now marketing certified and uncertified diamonds through added distribution channels in hopes of expanding market penetration and positioning itself as a competitor and direct diamond source.

The company has begun distributing certified diamonds that are branded with the House of Taylor Jewelry mark—"HOTJ"—and the gem trade laboratory certification number, along with marketing material to further brand House of Taylor Jewelry to the consumer. An independent certificate from a globally recognized gem trade laboratory will also accompany the diamond.

"Our new HOTJ certified diamonds deliver a powerful marketing opportunity that extends the House of Taylor Jewelry brand name beyond the independent retail market to encompass wholesalers, diamond dealers, jewelry manufacturers and distributors worldwide," House of Taylor Jewelry President and Chief Executive Officer Jack Abramov said in a statement.

In the third quarter of 2006, House of Taylor Jewelry's marketing initiatives produced $10.4 million in loose diamond sales.
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