Venus Jewel adds new diamond-clarity grade

Diamonds

Save

E-mail

Venus Jewel adds new diamond-clarity grade

August 18, 2008

Similar Stories | Topics

STORIES

AGS Conclave to welcome non-member retailers

AGS cut-grading system receives fourth patent

AGS offers new sales training program

AGS announces Circle of Distinction winners

AGS diamond-grading system gets three patents

Mumbai, India—Diamond Trading Co. sightholder Venus Jewel has added another clarity grade to its in-depth system of diamond grading.

VS2- denotes a stone that is in between VS2 and SI1+ in the Venus Grading System. A diamond with this clarity grade is considered to have clarity that is slightly lower than VS2.

With this addition, Mumbai-based Venus Jewel now has a total of 32 clarity grades in its diamond-grading system.

Venus Jewel partner Rajesh R. Shah said the price difference between a VS2 and a SI1+ clarity diamond are so vast—between 8 percent and 15 percent—that consumers could not buy these stones with confidence.

This new clarity grade helps close the gap.

"With the introduction of the VS2- clarity grade, we foresee the further transparency and clarity thereof being able to dispel customers' apprehensions in making such purchases, which we are positive will further simply their doing business with us," Shah said in a media release.

Back in May, Venus Jewel announced a 47 percent uptick in sales for fiscal year 2007-2008, an increase the company attributed partly to business transparency.

In addition, earlier this year Venus Jewel announced a partnership with the American Gem Society (AGS).

The partnership gives AGS members access to Venus' online diamond inventory and integrated the AGS' Performance Grading Software into the Venus Web site, giving AGS members a chance to see how Venus diamonds stack up on the AGS scale.

AGS members can search for diamonds based on light performance, proportion values and the estimated AGS cut grade, as well as view ASET images of round brilliants, with more shapes to come.

Save

E-mail

Diamonds

GIA Lab offers Holiday Express Service

Carlsbad, Calif.--The Gemological Institute of America (GIA) has announced that the GIA Laboratory will again offer its Holiday Express Service during the holiday season, from Dec. 1-19. Read More

Report: Luxury consumers becoming more discerning

'Unbreakable Kiss' supports AIDS research

More Diamonds

More Like This

AGS Conclave to welcome non-member retailers

October 07, 2008 | National Jeweler Network

AGS cut-grading system receives fourth patent

August 29, 2008 | National Jeweler Network

AGS offers new sales training program

July 03, 2008 | National Jeweler Network

AGS announces Circle of Distinction winners

June 03, 2008 | National Jeweler Network

AGS diamond-grading system gets three patents

May 23, 2008 | National Jeweler Network

Video

Retailer Toolbar

LoupeIt!
A search engine designed specifically for the jewelry industry where every return is relevant to the retail jeweler.

Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.

ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.

Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.

Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.

CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.