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AGS gives grooms ring guidance on radio tour

January 23, 2008

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Las Vegas—Grooms-to-be heard all they needed to know about buying an engagement ring last week during the American Gem Society (AGS) Laboratories' 13-stop radio media tour.

The tour, "Getting Engaged? Tips on Buying that Special Ring," covered how to overcome typical proposal blunders and how to read diamond-grading reports.

Hosted by AGS Laboratories President and Chief Executive Officer Frank Dallahan, the program reached an estimated 3.5 million listeners via nationally syndicated programs such as USA Radio National and Good News Broadcast National, and in locals markets including Atlanta; Chicago; Denver; Detroit; Kansas City, Kan.; Minneapolis; Orlando, Fla.; Raleigh, N.C.; Roanoke, Va.; and Tampa, Fla.

"The tour was an overwhelming success and a terrific opportunity to share the AGS Laboratories message with consumers," Dallahan said. "Many of the interviewers were intrigued by the diamond-grading process, so much so that the average interview lasted nearly 10 minutes, which just goes to show that even with all the information available to consumers today, there is still a thirst for quality information from reputable sources."

The media-tour interviews are now available online at AGSLab.com/news_radio.html

The AGS Laboratories was created in 1996 and provides unbiased diamond-grading reports. It is the only diamond-grading lab licensed to use the AGS Performance-Based Cut Grade System—the
first-ever cut grading system for a fancy-shaped diamond. The lab currently issues a cut grade for round brilliant, princess- and emerald-cut diamonds. Cut grades for other shapes are due in the near future.
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