Generic diamond promotional campaign heats up
May 20, 2008
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| At the recent IDMA meeting in Shanghai, China, industry members expressed interest in an international marketing campaign for diamonds. |
By Michelle Graff
Shanghai, China—Discussions on an international marketing campaign for diamonds got underway last week in Shanghai, China, at the biennial meeting of the
International Diamond Manufacturers Association (IDMA).
Informally called the "global diamond manufacturing and promotion campaign," the goal of the effort is to bring together major industry players to establish a worldwide advertising scheme to promote diamond sales.
Jeffrey Fischer, president of Fischer Diamonds and immediate past president of the IDMA, said he was "very pleased" with the results of the meeting, which was held in conjunction with the 33rd World Diamond Congress.
He said all the appropriate parties— or "major players"—all expressed interest in the campaign.
The next meeting regarding this new marketing effort, which was the brainchild of the IDMA, is slated to take place in Mumbai, India, in September, around the time of the second annual Indo-U.S. Jewelry Business Relationship Development Conference, slated for Sept. 8-13.
Fischer said in choosing the next meeting location, they were looking for a location that was acceptable to all parties involved, and India offered to serve as host.
In addition to the marketing campaign kickoff, during the IDMA meeting, Israeli diamantaire Moti Ganz was elected president of the IDMA, replacing Fischer, who had served the limit of four years.
Ganz, who is also chairman of the Israel Diamond Institute, will serve a two-year term, with the possibility of being elected to a second term.
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