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Gemesis goes pink

Florida-based company moves beyond lab-grown yellow diamonds

By Michelle Graff
June 03, 2008

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Las Vegas—Gemesis, the Florida-based company known for its lab-grown yellow diamonds, has added a new shade to its color palette, the company announced last week during the JCK jewelry show in Las Vegas.

Over the next few months, Gemesis will begin shipping lab-grown pink diamonds to partner companies and anticipates the diamonds should be in retailer display cases by early 2009. To start, the pink stones will be about 1-2 carats rough, and about 30 percent to 50 percent of that weight once polished.

Price points for the lab-grown pinks "are being developed," said Gemesis President and Chief Executive Officer Steve Lux.

Gemesis made the announcement at a press event held on May 31 at The Pinot Brasserie restaurant inside the Venetian hotel. Samples of the pink rough, varying in shades from deep red to lighter pink, were there for viewing, and each of the tables contained a vase of yellow flowers—the company's signature diamond color to date—with one single pink rose in the center.

When asked why the company developed yellow ahead of pink, Lux said pink was more difficult to develop than yellow, and that the demand for the company's lab-grown yellows kept them busy.

"The yellows were popular and still are," he said.

Next up for Gemesis will be blues, and company executives hope to move into larger-sized colorless diamonds after that.

Gemesis grows diamonds using the same high-pressure, high-temperature (HPHT) process found in nature. Retired U.S. Brigadier General Carter Clarke founded Gemesis in 1996. The technology took several years to develop, with the company marking its first successful commercial run at its Sarasota, Fla., facility in 2002.
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