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EDiamondselect brings industry veteran on board

February 25, 2008

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Hollywood, Fla.—Diamond software company eDiamondselect has hired a new vice president of sales and marketing in anticipation of a major expansion in the marketplace.

David R. Norman, who worked for 23 years at 44-store chain Fox's Jewelers and helped launch eDiamondselect in 2005, started with Hollywood, Fla.-based eDiamondselect on Feb. 18.

EDiamondselect President Marc Plotkin said it was the right time for Norman, who had been working as a consultant for the company, to join them full time.

"We are excited to have someone with his caliber of experience and track record of success to lead our sales and marketing effort and help us take eDiamondselect to the next level," Plotkin said in a media release.

Norman said his top priority is to increase sales and marketing presentations to potential leading retail partners, as the company's 132 patents are coming through and the site is busy lining up new investors.

EDiamondselect already is partnering with Ben Bridge Jeweler, Devon's, Lee Michaels and R.F. Moeller, is in talks with "several other major companies" and plans to be at JCK Las Vegas, he said.

"My goal is to talk to as many people as possible and demonstrate why eDiamondselect is the best new sales tool a jeweler can have right now," Norman said. "It's time for the retail jeweler to bring loose-diamond sales back into their stores. Every jeweler that signs on sees the potential of the system and calls it a 'no-brainer.'"

Norman's career in the jewelry industry has spanned more than 30 years.

In addition to serving as executive vice president of merchandising and marketing at Fox's, his resume includes: vice president of merchandising and marketing at 100-store Reeds Jewelers, executive vice president of marketing for Ijewelry.com and consulting with 100-store Crescent Jewelers to develop a Hispanic division.

For the last four years, he ran his own industry consulting business, Retail Jewelry Consultants.
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