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Online diamond company, polo team join forces

June 24, 2009
DeJoria Diamonds is entering into a partnership with the Engima Polo team, seen playing here.

Los Angeles--DeJoria Diamonds, an online jeweler owned by hair-care magnate John Paul DeJoria, co-founder of John Paul Mitchell, is striking up a unique partnership.

According to a press release, DeJoria, which offers diamond jewelry at relatively affordable prices, will be joining forces with Jerome Wirth's Enigma Polo team in a joint promotion aimed at marketing diamonds to the sport's fast-growing fan base.

"Polo represents great opportunities for marketing our affordable, conflict-free, Kimberley Process, upscale diamond jewelry," DeJoria said in the release. "And we are delighted to be working closely with Jerome and his team in what promises to be an exciting and dynamic relationship."

As a key element in its relationship with Engima, DeJoria Diamonds will give a discount to everyone that cites "Enigma" when they contact the company.

Wirth said the growing interest in polo has opened up new partnership opportunities for his team.

"The image of polo in most people's minds is one of glamour, champagne and diamonds, and while that image has a strong element of truth to it, the growing popularity of polo has lead to a much-welcomed widening of interest in the sport, which, in turn, has opened up new partnership opportunities, such as our relationship with DeJoria Diamonds," he said in the release.

For more information on DeJoria, visit Dejoria.co.uk.

In addition to being the founder of the John Paul Mitchell line of hair-care products, DeJoria also started Patron Tequila, a top-selling premium brand of tequila, and the mobile TV and technology company ROK Entertainment Group
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