Diamonds

Save E-mail Print Most Popular RSS Reprints

De Beers opens ninth U.S. store

November 06, 2008

Similar Stories | Topics

Costa Mesa, Calif.—De Beers has opened its latest U.S. store at South Coast Plaza in the Orange County, Calif., city of Costa Mesa.

It is De Beers' ninth store in North America. Three U.S. store launches took place earlier this year, in Honolulu, Dallas and San Francisco, and additional De Beers stores are located in New York, Beverly Hills, Las Vegas, Houston and Washington.

The new boutique features open spaces, ebony walls, etched-glass paneling and a VIP room for private presentations.

As in each De Beers store, the focus is on transparence and sophistication, and the intention is to present an uncluttered context for the jewelry.

High display counters that can be approached from all sides will hold new collections designed by De Beers Creative Director Raphaele Canot, including "Talisman," "Amulets," "Ice on Fire" and "Radiance." In addition, bridal, exceptional one-of-a-kind high-end jewelry and signature collections will be present.

The De Beers Beauty Scan and De Beers Passport will both be available at the Costa Mesa boutique. The latter verifies that "De Beers diamonds are natural, conflict- and child-labor free, and enhancement- and treatment- free," while the Beauty Scan is a unique technology that offers visual proof of the diamond's beauty. Each diamond over 0.30 carats is engraved with a unique serial number that is invisible to the naked eye but can be seen through the Beauty Scan.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

Diamonds

Industry calling for swift action on Zimbabwe

Jewelers of America is calling on the Kimberley Process to fully and quickly implement a work plan to address the serious concerns surrounding Zimbabwe's non-compliance with the Kimberley Process Certification Scheme, the system designed to keep conflict diamonds out of the international trade, and the reported human rights abuses in the Marange diamond fields. Read More

Sotheby's reports record-breaking sales in Geneva
Diamond symposium focuses on 'new normal'
More Diamonds

More Like This

De Beers taking 'serious look' at diamonds as investment
May 19, 2009 | National Jeweler Network
De Beers' production down 90 percent in 1Q
May 01, 2009 | National Jeweler Network
De Beers cites market improvement
April 21, 2009 | National Jeweler Network
De Beers notes improvement in diamond production
April 16, 2009 | National Jeweler Network
De Beers axes 25 percent of U.K. staff
April 07, 2009 | National Jeweler Network

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement