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NCDIA launches MarketScope program

February 14, 2008

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Tucson, Ariz.—The Natural Color Diamond Association (NCDIA) launched its new MarketScope program at the Centurion Jewelry Show in Tucson, Ariz.

The NCDIA MarketScope program provides NCDIA retail members with qualified customers for natural colored diamonds and jewelry within miles or mere blocks of store locations.

In addition, NCDIA suppliers and manufacturers will be able to identify retailers that are most likely to successfully sell their natural color diamond products, based on the concentration of the qualified targeted consumers.

NCDIA will also provide members access to turnkey direct-mail programs to reach these profiled consumers.

The MarketScope program is the result of a new partnership with The Nielsen Co., a market research and demographic data provider that is also the parent company of the National Jeweler Network.
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