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Dalumi preps for U.S. expansion

February 12, 2008

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Ramat Gan, Israel—Diamond Trading Co. sightholder the Dalumi Group is readying itself to expand its distribution to the Indian and Russian markets, and it has also opened an office in Los Angeles to better serve the U.S. market.

Dalumi's Los Angeles office joins one already located in the United States, in New York, in addition to company offices in Belgium, China, France, Hong Kong, Israel, Japan and Spain.

The group said in a media release that it is entering the Indian and Russian markets due to interest from local distributors for both polished diamonds and jewelry products that will be supported by advertising campaigns and marketing programs.

In India, Dalumi will focus on providing consumers with stones featuring a higher level of clarity but a lower level of color—qualities the Indian market is known to look for, the company said.

"Our goal is to become a leading supplier of "warm whites" and "yellow shade" diamonds to the Indian market, as we are all of the world," Yuval Kemp, Dalumi's director of marketing and business development, said in the media release.

As for Russia, Kemp said Dalumi is expanding its marketing efforts through a select number of distributors and retailers, and is developing a number of collections especially for the Russian market based on successful testing in the region.
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