GCAL launches new Web site

Diamonds

Save

E-mail

GCAL launches new Web site

March 27, 2007

New York—The Gem Certification and Assurance Lab (GCAL) has announced the launch of a new Web site, Gemfacts.org, which includes a certificate search-and-verification feature, a page detailing the lab's Zero Tolerance Consumer Grading Guarantee and an online video.

"Our key objective with our new Web site is to make information easily available to the diamond-distribution channel, especially to retailers, and to better communicate the unique products and services we offer," GCAL President Donald A. Palmieri said in a statement. "Our new, improved site will allow everyone in the jewelry trade to fully understand the benefits of GCAL certification."

Among those benefits are certificate search-and-verification—which, according to GCAL, is not commonly available in the trade. It will allow retailers and other diamond sellers to easily access and verify certificate information for their inventory and for customers online. The system is meant to provide added accuracy, integrity and security in the process.

The new site also has a section on GCAL's Zero Tolerance Consumer Grading Guarantee, offered on diamond-grading certificates. It ensures the accuracy of the cut, color, clarity and carat weight assigned to GCAL-certified diamonds. At any time during the two years following certification, a consumer may submit the diamond to GCAL. If the diamond does not meet the quality rating of the original certificate, GCAL will reimburse the customer the difference in retail market value between a diamond with the original weight and quality and the newly established weight or quality.

Another feature of the site is an online video of the lab's processes. The major steps in GCAL's diamond grading, certification and verification process are shown in brief segments. There are 10 videos showing things such as the Gemprint diamond and identification system, clarity grading, color grading and quality assurance. GCAL also has a DVD on its lab processes that is available for free distribution to retailers to use in their stores.

The site also includes sections highlighting its product and services such as the Five Star Diamond Certificate, the Ideal Cut Certificate and the Source Veritas Passport.

Save

E-mail

Diamonds

Zimbabwe not suspended from Kimberley Process

Following a meeting this week in Namibia, members of the Kimberley Process--the system designed to stem the flow of conflict diamonds into the trade--opted not to suspend Zimbabwe, The Wall Street Journal reports, despite all the problems in the Marange diamond fields. Read More

De Beers cracking down on Everlon infringement

'Vivid Pink' up for sale at Christie's

More Diamonds

More Like This

TOPICS

Internet | Science and Technology | Technology | Websites

Video

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.

Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.

ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.

Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.

Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.

CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.