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New AGS brochure educates consumers on cut

April 24, 2007

Las Vegas—AGS Laboratories' newly released brochure, "High-Performance Diamonds 101, Your Guide to the AGS Cut Grade," educates consumers on the AGS Cut Grade and explains the benefits of the Diamond Quality Document (DQD).

The new brochure also features a history of the lab, a map of the DQD, a breakdown of the cut-grade components, as well as a glossary of light-performance terms.

"'Your Guide to the AGS Cut Grade' serves as both as a sales tool for the jeweler and a resource to educate the consumer on the details of the AGS Cut Grade," AGS Laboratories' Executive Director Peter Yantzer said in a statement. "When we first came out with the cut grade, we created literature to educate the trade on our system. This new brochure, however, is the first piece that explains it to the consumer."

In 2005, the AGS released the Performance-Based Cut Grading System for both the round brilliant and princess cuts. The lab has recently added emerald cuts to its cut-grade system, and plans are underway to release other shapes in the near future.

The science supporting the AGS Performance-Based Cut Grade System reflects AGS's transition from a proportion-based to a performance-based cut-grade system, where all facets of a diamond are measured in three dimensions rather than two dimensions.

For more information on the AGS Laboratories' products and services, visit AGSLab.com. To request a copy of the new brochure, send and e-mail to marketing@agslab.com.
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