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De Beers opens fourth U.S. flagship

May 15, 2007

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San FranciscoDe Beers Diamond Jewellers is set to open its fourth U.S.-based store this fall in San Francisco.

The flagship store will be located in the renovated 185 Post St. building in the Union Square shopping district.

De Beers is the anchor tenant in the six-story building, which was purchased by the international property group Grosvenor in 2005. The building has undergone a complete renovation that preserved the original 1907 brick exterior by encapsulating it in layers of translucent and frosted glass. It also underwent full seismic top-to-bottom base-building system upgrades.

Alan Chamorro, senior vice president and general manager of Grosvenor's San Francisco office and developer of the project, said he's thrilled to welcome De Beers and to deliver the new trophy building to the Union Square area.

The company—a joint venture between De Beers and LVMH Moet Hennessy Louis Vuitton—opened stores in New York and Los Angeles in 2005, and earlier this year in Las Vegas.
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