GCAL offers zero-tolerance guarantee

Diamonds

Save

E-mail

GCAL offers zero-tolerance guarantee

March 12, 2007

Similar Stories | Topics

STORIES

GCAL clarifies details of equipment sale

Palmieri completes acquisition of GCAL

Task force to standardize diamond grading

GCAL unveils electronic cert at JA New York

GCAL names diamond-industry vet to EVP

New York—The Gem Certification and Assurance Lab (GCAL) has launched what it is calling a "zero-tolerance guarantee" on all of its diamond-grading certificates, eliminating any wiggle room that it previously allowed itself under its grading-certification policy.

Since the inception of its money-back-guarantee diamond-certification program, GCAL has allowed itself some degree of "grading tolerances" for any grading errors, but under its new program, if there is any discrepancy whatsoever, the consumer is entitled to a refund.

"Because we obtain consistent and accurate results using our consensus expert grading, excellent research facility, patented Gemprint technology and diamond-profile light performance, we are making this 'zero-tolerance' consumer guarantee available to any retail customer anywhere in the world," GCAL President Don Palmieri said in a press release issued on March 7. "We intend to make buying a diamond a positive and safe experience for the consumer so we can help the retailer obtain more of the luxury-buying dollar in the marketplace."

The change was spurred by a discussion that Palmieri had with the marketing director of a large retail chain at the VNU CEO Summit held late last month in Atlanta. The two were discussing the grading-tolerance policies, and Palmieri decided to review the policy.

The zero-tolerance consumer guarantee ensures the accuracy of the cut, color and clarity grades, as well as the carat weight assigned to GCAL-certified diamonds.

Under the GCAL guarantee, at any time during the two years following the GCAL diamond certification, a consumer may submit the diamond for a challenge. If the diamond is identified as the original diamond certified by GCAL with no damage, treatment or re-polishing or re-cutting, and the weight or quality rating are determined by GCAL to be lower than the weight or quality rating on the original certificate, then GCAL will reimburse the difference in retail market value between a diamond with the original weight or quality and the newly established weight or quality. Other details on the new program can be found at GCAL's Web site, Gemfacts.com.

Save

E-mail

Diamonds

Industry calling for swift action on Zimbabwe

Jewelers of America is calling on the Kimberley Process to fully and quickly implement a work plan to address the serious concerns surrounding Zimbabwe's non-compliance with the Kimberley Process Certification Scheme, the system designed to keep conflict diamonds out of the international trade, and the reported human rights abuses in the Marange diamond fields. Read More

Sotheby's reports record-breaking sales in Geneva

Diamond symposium focuses on 'new normal'

More Diamonds

More Like This

GCAL clarifies details of equipment sale

April 21, 2009 | National Jeweler Network

Palmieri completes acquisition of GCAL

April 08, 2009 | National Jeweler Network

Task force to standardize diamond grading

June 12, 2008 | National Jeweler Network

GCAL unveils electronic cert at JA New York

July 30, 2007 | National Jeweler Network

GCAL names diamond-industry vet to EVP

May 29, 2007 | National Jeweler Network

Video

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.

Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.

ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.

Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.

Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.

CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.