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WGI enters Chinese market

February 28, 2008

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Hong Kong—The World Gemological Institute (WGI) is the latest entity in the jewelry industry to make its presence felt in China.

On Wednesday, the WGI held a China Market Entrance Event at the Shenzhen Airline Hotel China. Organized by JPIJ Ltd. China, the event celebrated the WGI's arrival in the Asian nation and included officials, associates and leading companies from China and Hong Kong.

Rafael Aharoni, WGI honorary chairman for Hong Kong, Macau and Mainland China, said the WGI is planning to expand its affiliation with Shenzhen-area manufacturers and develop new relationships with vendors to keep up on industry trends.

"WGI will share ideas concerning common goals and challenges with other industry professionals to help create successful business practices in China," he said.

WGI Chief Executive Officer Yinon Feldheim said China is one of the WGI's top priorities.

"We are happy to start our Chinese market launch at Shenzhen," he said. "The city of Shenzhen is the center of China's jewelry manufacturing and the perfect place for international and Chinese buyers and suppliers to do business."

The WGI's market launch coincided with the start of the China International Gold, Jewelry and Gem Fair, which is taking place now through March 2 at the Shenzhen Convention and Exhibition Center.

The WGI, a diamond-grading facility and gem research and education center founded in 1977, is participating in the fair.
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