Men's Health, The Knot partner on popping question

October 17, 2007

New York—Men's Health magazine and wedding Web site The Knot have announced a media partnership to launch the Ultimate Proposal Boot Camp, a program that will help guide men on how to pop the question during the upcoming busy engagement season.

To create the boot camp, both Men's Health and The Knot will survey their audiences to ascertain people's views on the modern proposal. Topics such as whether or not ring size matters, how much to spend on the ring and whether or not permission from parents is a perquisite will be asked. Based on the survey results, the magazine and Web site will design a plan on how to execute the perfect proposal.

The Knot Editor in Chief Carley Rooney said the two information sources perfectly complement each other.

"Leaders in our category, we both aspire to deliver our audiences with fresh, fun and innovative content," Rooney said in a press release.

Men's Health senior vice president and editor in chief David Zinczenko said creating a proposal strategy with The Knot will provide men with the right tools to take their relationship to the next level.

To kick off the engagement season, which runs from November to February, according to the sources, both Men's Health and The Knot will announce their co-branded survey results on Nov. 5, as well as additional proposal and engagement-related content. This will include how to shop for a diamond ring, innovative proposal ideas and best and worst proposal stories.

The survey results and additional content will be available on both partners' sites, Menshealth.com and Theknot.com.