NCDIA to host Vegas breakfast event
May 09, 2008
New York—The Natural Color Diamond Association (NCDIA) is inviting retailers and manufacturers to a special breakfast event to be held June 1 during the Las Vegas trade shows, where attendees can view unique colored-diamond jewelry displays and learn how to boost sales.
Consumer marketing expert
Diane Warga-Arias will host a panel that will include Jean Marc Lieberherr, general manager of Rio Tinto; Larry West, NCDIA president and chief executive officer of LJWest; and Alfredo Molina, CEO of Molina Fine Jewelers and Black Starr and Frost. The panelists will explain their passion for the color-diamond category.
In addition, Warga-Arias will share strategies for using natural-colored diamonds to compete with the Internet, increase consumer interest and create robust shopping environments.
Robert May, executive director of the NCDIA, promises attendees a room filled with innovative displays.
"Retailers will be able to touch product and experience the world of color like they never have before," May said in a media release.
Before the closing of the event, May is expected to announce a special marketing program that will be made available for existing and new NCDIA members.
The breakfast will take place Sunday, June 1, in the Venetian Resort Hotel and Casino's Lando Ballroom on the fourth floor. Open seating will be available at 8:30 a.m., and reserved VIP seating is also available. To RSVP, call (212) 644-9747.
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