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DiCaprio on diamonds: Buy conflict-free

November 27, 2006

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Red-hot actor Leonardo DiCaprio—who stars in the upcoming movie Blood Diamond—said consumers should ask for verification that their diamonds are conflict-free.

While he'd earlier told Time Magazine that he wouldn't let any of his dates wear diamonds, now it appears he's softened his stance, after talking about the issue with non-governmental organizations.

"What I learned from my conversations about diamonds with Global Witness and Amnesty International is that you have to go into the stores where you buy these diamonds and ask for authentication that [the diamond] isn't a conflict diamond," he said in published reports.

The actor also acknowledged the importance of diamonds to Africa.

"Ultimately, diamonds are a source of economic stability in Africa, but what they're specifically trying to target is these conflict diamonds, those that have funded these warlords and caused this civil strife in Africa," he said.

This may be good news for those nervous that the star would make blanket negative statements about diamonds, but his current and future girlfriends may not be encouraged. He added that the only woman he'd buy a diamond for is his mother.

Editor's note: To share thoughts about the movie Blood Diamond with fellow retailers, visit the National Jeweler Network Forum.
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