Leviev marketing director resigns

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Leviev marketing director resigns

March 07, 2008

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New York—The marketing and communications director who oversaw the opening of billionaire diamantaire Lev Leviev's retail stores has resigned from the company and will relocate to Europe.

Celine Assimon started with Leviev in 2006 and was responsible for the company's marketing, events and overall communications.

She worked on the openings of Leviev's new retail stores in London, New York and Moscow, and facilitated marketing partnerships and events.

These include the Museum of the City of New York, The Carousel of Hope Ball and Hollywood Pin Ups with Timothy White to benefit OXFAM.

She also dressed Hollywood stars in diamonds, including Drew Barrymore, Ginnifer Goodwin, Salma Hayek, Jennifer Hudson, Susan Sarandon and Brooke Shields.

Assimon oversaw the creation of the Leviev advertising campaign and the production of a hard-cover catalog shot by renowned photographer Stefano Galuzzi and featuring Vanessa, Duchess of Calthorpe and her daughter, Gabriella.

Assimon recently became engaged to the Consul of Italy in Brussels and is moving to Belgium. She plans to continue her career in the jewelry industry in Europe but has no specific plans at this time.

Prior to her time at Leviev, Assimon held posts in the luxury industry, including a stint as marketing manager for Piaget North America.

A replacement has not yet been named.

"It has been a pleasure working with Celine at Leviev for these past few years," Leviev President and Chief Operating Officer Thierry Chaunu said in a statement. "She is a very smart and determined woman who truly understands the unique strategies required to successfully market a luxury brand in today's global market."

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