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Hearts On Fire opens Macao outlet

September 11, 2007

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Boston—The Hearts On Fire Co. (HOF) has announced the opening of a HOF retail store in the new Venetian Macao-Resort-Hotel in China, the world's largest casino hotel and premier shopping experience.

The store—the seventh HOF retail outlet in Asia and the first outside of Taiwan—fits into the company's strategic expansion plans for greater China. The 1,100-square-foot store is prominently located in the Venetian's Grand Canal Shoppes, near other luxury retailers including Piaget, Tiffany and Frank Muller.

"The Venetian is bringing an energy and enthusiasm to Macao that epitomizes Hearts On Fire, making this the perfect location and retail environment to support our brand," HOF Chief Executive Officer Glenn Rothman said in a statement. "We see a tremendous growth opportunity in greater China and continue to execute our retail expansion strategy in Asia through a combination of wholly owned and retail owned stores."

The store is modeled after its newest location in Taiwan and designed to reflect the intensity of HOF diamonds. Meant to convey an energy that is elegant, modern and inviting, the store features marble, glass, mirrors and video, as well as rich fabrics and state-of-the-art lighting. HOF has six additional wholly owned outlets in Asia in Taipei, Kaohsiung and Tainan.
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