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Diamond-industry vet to promote lab-grown diamonds

April 16, 2007

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Basel, Switzerland—Gemesis Corp. has announced that Joan Parker, most recently head of public relations for the De Beers/LVMH retail venture, will act as a brand ambassador for its lab-grown diamonds and as an advisor to its board.

The move comes a week after the Sarasota, Fla.-based company named teen golf star Morgan Pressel as a celebrity spokeswoman for the brand.

Parker, who has worked in the diamond industry for 30 years, is the former director of the Diamond Information Center. She headed up public relations for De Beers Diamond Jewellery (formerly De Beers LV) when the store launched in the United States.

"We see this as a pivotal point in the development of cultured diamonds, and because of her experience and reputation within the traditional diamond trade, Joan is a natural ambassador to help raise both Gemesis' and the category's profile," Gemesis' chief executive officer and president Stephen D. Lux said in a statement.

Parker said she is pleased to be involved with Gemesis.

"This is an exciting new source of diamonds that will complement the existing mined supply, and I look forward to helping to promote Gemesis Cultured Diamonds," she said.

In an interview with National Jeweler last week, Gemesis Chief Operating Officer Clark McEwen said the company has reached a level of production and distribution that will allow it to increase its marketing efforts.
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