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'Made in Botswana' program utilizes Gemprint

November 10, 2008

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New York—Gemprint, a technology that optically fingerprints diamonds, has been selected for a program to identify diamonds that were cut and polished in Botswana.

During the most recent sight held in Botswana, New York-based Gem Certification and Assurance Lab (GCAL) was chosen to implement the technology for the new program, titled "Made in Botswana."

The program is designed to provide assurance to consumers that the polished diamond described on their diamond certificate is authentic, "properly graded," cut and polished in Botswana, and that it complies with the Kimberly Process and the 2003 Clean Diamond Act.

Using the Gemprint identification technology, a diamond manufacturing facility records the diamond "fingerprint," and then the polished diamond is sent to GCAL's New York laboratory for Gemprint matching, authentication and grading. Through this system, GCAL says it provides the retailer with diamonds that offer a branding difference and preference for diamonds that directly benefit Botswana.

The program is now available for retail jewelers, and Day's Jewelers, with stores in Maine and New Hampshire, has already jumped aboard.

"GCAL presented us with a real opportunity to use the wealth of natural resources in Botswana in the right way," Day's Jewelers President Jeff Corey said in a media release. "Botswana could be the shining light for the whole continent and it is very exciting. We are thrilled to be a part of the puzzle."

To participate as a select retailer, contact GCAL Executive Vice President Howard Pomerantz at howard@gemfacts.com.

To view the selection of Botswana diamonds and the first manufacturing Botswana supplier utilizing Gemprint, visit the Certified Diamond Exchange Web site, CDEDiamonds.com.
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