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Are your diamond jewelry sales up or down?

August 04, 2009
Stuller's "Diamond Scroll" ring in sterling with one-sixth carats total weight of diamonds; suggested retail price is $595, Stuller.com

New York--Are you seeing your bridal sales boom while sales of other diamond jewelry pieces sag?

Either way, National Jeweler wants to hear about it for our latest Product Panel survey on diamond jewelry. This survey covers both bridal and non-bridal diamond jewelry, delving into areas such as average carat weight for engagement rings, marketing tactics and prime price points for diamond jewelry.

If you are a retail jeweler that sells diamond jewelry, we invite you to take five minutes to complete this month's survey by clicking here.

Individual responses are anonymous and kept confidential but the overall results will appear in the September issue of National Jeweler and subsequently on NationalJeweler.com.

Conducted monthly, National Jeweler's Product Panel surveys aim to provide retail readers with valuable jewelry product data that allows jewelers to gauge their store's performance in a specific category, and to also see how they stack up against their peers.
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