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Kim Kardashian keeping up with diamonds in Africa

July 14, 2009
Reality TV star Kim Kardashian, center, pictured here at the Diamond Empowerment Fund (DEF) event in December with DEF Executive Director Ellen Haddigan and Zale Corp. Chief Executive Officer Neal Goldberg, is in Africa on behalf of DEF.

Gaborone, Botswana--Reality TV star Kim Kardashian and boyfriend Reggie Bush are getting a first-hand look at the diamond industry in Africa, traveling to the continent as representatives of Russell Simmons' Diamond Empowerment Fund (DEF).

De Beers spokeswoman Lynette Gould confirmed to National Jeweler that Kardashian and the New Orleans Saints running back are in Africa on behalf of the DEF, along with Kardashian's sister Khloe, former football player Ray Crockett, who earned two Super Bowl rings as a cornerback with the Denver Broncos, and DEF Executive Director Ellen Haddigan.

According to the DEF Web site, the trip includes stops in the diamond-producing nations of Botswana and South Africa.

Launched in 2007 with the support of music mogul Simmons' own Simmons Jewelry Co., the DEF is a non-profit international organization that raises money to support educational initiatives for economically disadvantaged people in African nations were diamonds are a natural resource.

The DEF's first beneficiary is CIDA (Community and Individual Development Association) City Campus, an institution of higher learning located in Johannesburg, South Africa, that provides scholarships to financially disadvantaged students.

Kardashian, who stars alongside Khloe and other family members in the E! reality series Keeping up with the Kardashians, is writing about her experiences on micro-blogging site Twitter, where she has more than 1 million followers.

Anyone with a Twitter account interested in keeping up with Kardashian in Africa can follow it here.

For more information on DEF, visit DiamondEmpowerment.org.
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