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Jeweler lets customers see live diamond inscribing

November 12, 2009
The Jewelry Exchange is now offering the PhotoScribe Cold Laser System, which allows customers the ability to choose an inscription for their diamond, and then watch the laser-inscribing process.

Tustin, Calif.--The Jewelry Exchange retail chain will be offering its diamond customers the opportunity to choose their own inscriptions and then sit back and watch a computer screen as those words get inscribed on their newly purchased diamond at the company's factory.

Customers will first approve the image of the transcription on screen and then can wait and watch the laser-inscribing process, which takes just minutes, The Jewelry Exchange said in a press release issued on Wednesday, announcing its acquisition of the newest PhotoScribe Cold Laser System for its state-of-the-art factory.

Through the inscription process, which the retailer says is 100 percent safe for laser-inscribing diamonds, customers can either have a diamond engraved with a special message of their own choosing or with a security code that would include the diamond certification number.

The inscription is done by using a tiny, precise laser beam that transforms a thin layer--just a few atoms thick--of the sparkling diamond crystal itself to opaque carbon crystal or graphite.

The cold-laser energy fully absorbs into the diamond in a process that the company describes as being superior to the hot-laser technology on the market, and which also does not require any pre-laser or post-laser processing, such as painting the diamond, which can produce inconsistent engraving.

The diamond can be inscribed all around the girdle using the special laser process, the company said. The laser inscription does not change the clarity or color grade of a diamond as it is microscopic and invisible to the unaided eye, viewable only under 10-times magnification, which requires a jeweler's loupe or other magnifier.

The inscription process is considered permanent since it can only be removed by a professional diamond cutter. Removing the inscription would not change the weight or appearance of the diamond, the company says.

The Jewelry Exchange is a division of Goldenwest Diamond Corp. and has been operating for more than 32 years in Boston, Chicago, Dallas, Denver, Los Angeles, Minneapolis, Philadelphia, Phoenix, San Francisco, Seattle, St. Louis, Tampa, Fla., Tustin, Calif., and Washington D.C., where it does business as The Jewelry Exchange. The company operates as The Jewelry Factory in Cleveland, Detroit and New York. In Houston, the company operates as The Jewelry Source.
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