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Team from Overseas Diamonds forms new company

November 04, 2009

Short Hills, N.J.--Joseph Srodawa, former managing director for Overseas Diamonds Inc. and the isee2 brand in North America, has formed a new company called Gembrooke.

According to a news release, the company is based in Short Hills, N.J., and already has begun offering its Solenza Diamond brand to select fine-jewelry retailers in the United States and Canada.

According to the release, Solenza diamonds are of exceptional polish, proportion and symmetry, and are provided with a full certificate of origin, as well as an independent light-performance evaluation.

The brand consists of both loose stones and finished jewelry.

According to the release, Gembrooke designed Solenza to be the first diamond brand created for online sales and distribution from the start, enabling the company to plan distribution and marketing accordingly.

In the fourth quarter, Gembrooke plans to test a new Web site designed to provide its retail partners with a full, turnkey e-commerce platform, as well as integrated online marketing and Internet-focused sales training.

According to the release, Gembrooke will make the site available to all of its retail partners in early 2010.

To reach Gembrooke, call (888) 436-2753 or e-mail info@gembrooke.com.
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