Celebrity Style Jewelry

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Kylie Minogue teams up with Tous

May 22, 2009
Kylie Minogue appears in Tous' new advertising campaign.

Barcelona--International pop star Kylie Minogue will star in a new advertising campaign for Spanish jewelry brand Tous.

Renowned photographer Ellen Von Unwerth snapped Minogue dressed head-to-toe in Tous jewelry and accessories in a suite at the luxurious Le Meurice Hotel in Paris, with the theme for the shoot revolving around a surprise party held in Minogue's honor.

"We wanted the campaign to be very bold, very fresh and very atmospheric," Tous Co-President and Design Director Rosa Oriol said in a media release. "To carry off all this radiance and sophistication, we needed the best, and for me, that is Kylie Minogue."

The brand said in the release that Von Unwerth and Minogue together capture the femininity and tenderness of the brand's style and inject it with a fun, sexy twist.

An international sensation, Minogue began her career as a soap opera actress in her native Australia before recording a series of hits, including the single "Can't Get You Out of My Head."

The ad campaign will appear on the cover of Tous' new catalogs and the brand's seasonal book that will be distributed to retailers worldwide in June. And for those who still can't get Minogue out of their heads, Tous has also released a behind-the-scenes video from the shoot.
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